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Technical Writers’ Companion

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Use each image for a clear purpose

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It may sound trivial, yet it’s the most frequently made mistake with images:

Don’t add an image to a document only because you think it “looks better” to have an image there. And even if it actually does look nice: If the image has no other purpose than being beautiful, it just stands in the way of the users.

Don’t add an image only because you feel that you need any particular number of images. If your document or parts of your document don’t need many images, this is fine.

Optimize each image for exactly one purpose.

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