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Keep videos short

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There’s no standard length or minimum or maximum length of a video. What’s the best length always depends on the subject and on the attention span of your audience.

However, given some particular information that a video is to convey, the shorter the video the better. Users watch instructional videos for getting their jobs done—not for having a good time. A shorter video saves users time. Other than with printed information, skipping irrelevant content is very difficult in a video.

So get to the point quickly. Leave out all things that are irrelevant in the context of the video.

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