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Be concise
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Related rules
Talk to the reader
Use the active voice
Don’t say “please”
Make short sentences
Avoid parentheses and nested sentences
Feel free to start sentences simply
Feel free to end sentences simply
Use short, common words
Watch for “…ed”
Watch for “the … of” and for “of the”
Watch for opening “It …” and “There …”
Use contractions
Use strong verbs
Avoid gerunds that conceal a direct verb
Blacklist: Overblown words
Blacklist: Filler words