Usually, the primary user group is the group that represents the largest number of users.
However, for important reasons, you can sometimes also deliberately target another group as your primary user group. For example, your primary user group may also be:
▪the group of users who account for the highest support costs
▪the group of users who account for the highest profits
▪the group of users who are strategically the most important group for your company or for the success of your product
If you’re writing for more than one important user group, you can create individual documents for each group. For example, you can create a getting started guide for the user group “office workers,” and a command reference for the user group “programmers.” The primary user group for the getting started guide, then, is the user group “office workers,” whereas the primary user group for the command reference is the user group “programmers.”
Thus, instead of having one mixed-up document that neither office workers nor programmers particularly like, you give each group just what they need.
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